These sweet, sassy and hilarious images begin as actual photos submitted by Cheezburger fans world-wide. After being viewed and voted on by tens of thousands of people online, the most popular photos and verses ultimately become Cheezburger products. This user-generated creation process coupled with their LOL (laugh-out-loud)-speak makes this one of the most current, unique and hip greeting card and gift lines in the market today. In addition, a portion of the profits from these products is donated to support a number of charitable animal rescue and shelter organizations.